Overview
The Opt-in Status Changed Trigger allows you to initiate actions in a flow whenever a contact’s opt-in status changes. This trigger is essential for automating responses to changes in a contact’s subscription preferences, such as moving from unconfirmed to confirmed or unsubscribing from communications.
When to Use
Use the Opt-in Status Changed Trigger when you need to automate actions based on shifts in a contact’s opt-in status. This is particularly useful for managing compliance, re-engaging contacts, or updating marketing strategies based on subscription changes.
How It Works
When a contact’s opt-in status changes (e.g., from Unconfirmed to Confirmed or Subscribed Monthly to Unsubscribed), the trigger activates the associated flow. You can specify the starting status (e.g., Unconfirmed) and the new status (e.g., Confirmed) to define when the flow should run. Once triggered, the flow executes the configured actions, such as sending a confirmation email or applying a tag.
Setup Instructions
- Drag and drop the “Opt-in Status Changed” Trigger into your flow from the left-hand menu.
- Configure the settings:
- From Status: Select the initial opt-in status (e.g., Unconfirmed, Subscribed Weekly, Bounce).
- To Status: Choose the new opt-in status that will activate the trigger (e.g., Confirmed, Unsubscribed).
- Click “Save” to finalize the settings.
Example Use Case
A business uses the Opt-in Status Changed Trigger to automate welcome emails for new subscribers. They set the trigger to activate when a contact’s status changes from Unconfirmed to Confirmed. Once triggered, the flow sends a personalized welcome email, applies a “New Subscriber” tag, and adds the contact to a nurturing sequence, ensuring timely engagement with new subscribers.
FAQs / Troubleshooting
Q: Can I trigger a flow for multiple status changes?
A: Yes, you can create separate triggers for different status transitions (e.g., Unconfirmed to Confirmed, Confirmed to Unsubscribed) within the same flow or across multiple flows.
Q: Why isn’t my trigger activating?
A: Ensure the “From” and “To” statuses are correctly configured and that the contact’s status is changing as expected. Check the flow report.
Q: Can I track conversions with this trigger?
A: Yes, enable the conversion tracking option in the trigger settings to monitor performance in funnel reports.
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