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1 Day, 15 Speakers, Unlimited Opportunity.

training event | February 2nd, 2022 | 9:00 - 16:00 EST

Find the next product, strategy, sales or marketing tip that will accelerate your growth in 2022!

Adrian Tobey

We made this day for YOU!

Since starting Groundhogg, our sole aim has been to equip small business owners and agencies with better, accessible tools and strategies that make it simple to launch, grow, and scale their businesses.

This year, we are making the ultimate pun, and taking the next step forward in providing epic value for small businesses and agencies by hosting our very first full-day training event.


Please join us and our amazing speakers, creators, business owners, marketers, and WordPress experts on February 2nd, 2022 for a value-filled knowledge-packed day.

You in?

Feel like your business or marketing strategy is missing something?

We’ve rounded up a super panel of experts in the Creator Economy, Agency Building, Marketing and Sales, Customer Experience Optimization, and more! If your strategy is missing something, our experts will help you find it.

Feel like you could be doing more, but you're just not sure what?

When you attend Groundhogg Day we guarantee that you’ll walk away with at least one epic action item you’ll be able to implement in your business to create results, fast!

Know what you have to do, but you're just not sure how?

Find the tools, guides, and step by step instructions you need to put your next big idea into action. Expert advice, real-world scenarios, and practical demonstrations will arm you with the knowledge and know-how to get big results in no time.

No more guessing. Just stuff that works.

Trial and error is so pre-Groundhogg. Attend Groundhogg Day and walk away with actionable strategies (proven by real-world implementation) that will help you create growth and wealth.

Tune into sessions that will help both Agencies & Small Businesses at any stage.

...for Agencies!

Scale Your Agency

Take on more clients, but reduce overhead at the same time? Is that even possible?

Create Better Client Contracts

Don't let a bad contract with a client interrupt your business.

Stay Organized, Stay In Control

Don't let scope creep eat up your margins. Stay organized and stay on top of clients.

Charging More Money

Sometimes a difficult conversation to have, but made easy!

Productizing Services

Is it the right move for your agency?

Launching Client Projects

Launch client procjets on-time, every time with a super simple 3-step process.

...for Everyone!

Build a Better Funnel

Learn the elements of a high performing funnel, they're probably not what you think.

Improving Email Deliverability

What affects deliverability, and how can you land more emails in the inbox?

Write Persuasive Emails

Improve the effectiveness of your emai 10-fold with a few simple copywriting tips.

Integration Nation

Integrate your plugins and apps. No-code.

Making User Friendly Forms

Time to up your form game. Improve the UX of your lead capture forms.

Make Money with Courses

Can adding a course to your business create a new revenue channel?

The Small Business & Agency Experts that are ready to give you the goods, free.

You'd normally have to spend big bucks to get the same quality of information elsewhere.

8:30 am


Adrian Tobey: Groundhogg

Opening Remarks

Welcome to Groundhogg day. Learn how it works, how to participate, and how to get value out of our epic training day!

Oh, and whether or not we'll have an early spring!

9:00 am


Lesley : NewsletterGlue

Launching, Marketing, and Scaling a new Product

When you first start building a new product, it's easy to get into the mindset of "build it and they will come."

While that may have been true at one time, now you have to leverage as many channels as you can to attract customers.

I share with you my story of how I went from MVP to sustainable recurring revenue, so you can launch your new project faster!


Jack Arturo: WPFusion

Using WPFusion to create a Headless WordPress CRM

We've been hearing a lot about headless WordPress in the last few months, and you may be wondering how you can leverage it in your business.

If you maintain multiple sites, but want a single source CRM, a headless WordPress CRM with Groundhogg might be the best solution! It's like having your own private SaaS CRM.

Learn how you can create your own headless CRM instance with Groundhogg & WPFusion.

10:00 am


Paul Tobey: Training Business Pros

Leveraging YouTube as a Growth Channel

YouTube, the world's 2nd largest search engine is not just a platform for gamers and how-to videos.

It's very likely that your target audience is spending hours on YouTube, looking for you and your content!

After scaling up my own YouTube channel from 0 to 1000 subscribers in 4 months for an incredibly niche segment, I'm sharing with you exactly how I did it.


Adrian Tobey: Groundhogg

How should you offer CRM implementation to your clients?

There is a lot of differing opinion about how your agency should sell CRM services.

Do you offer it as part of an all inclusive package? Do you upsell it as a different service? Is it included in your retainer?

I break down the most common mistakes agencies make when offering CRM implementation, and what you should do instead.

10:40 am


Kris Britton: KAYBE

10 Tips in 10 Minutes to grow with the Sales Pipeline

Don't skip implementing your Sales Pipeline! Having a pipeline in place enables so much more than just keep track of leads.

A Sales Pipeline can help you scale the number of leads you can have because you're organized, forecast revenue so you manage expenses, in addition to making sure no one falls through the cracks.

Join me to learn how your agency can better utilize your Sales Pipeline!

11:00 am


Ryan Moore: Uncanny Owl

Integrate your WordPress plugin stack to save time (and money!) with Automation!

WordPress plugins that don't communicate together can hinder your business growth by making your search for your data, move it around manually, compare spreadsheets, and worst of all, create duplicate data skewing your results.

By making sure all your WordPress plugins are integrated together seamlessly, you are able to start reducing your time burden for compiling all the data from your different plugins, and instead focus on actually leveraging that data to make better business decisions.

Join me to learn how to integrate your plugins in WordPress and create an automated flow for your data.


Wágner dos Santos: The Wagner Agency

Create Mutually Beneficial Client Agreements (Not Contracts!)

Maybe you are about to draft your first client/agency agreement or you have one or more drafts you work off of but they aren't working the way that you had hoped they would.

How you draft your client/agency agreements is a reflection of the type if agency you are and what your clients should expect from the relationship moving forward. Most agencies get it wrong.

We're going to review how to get it right for your agency without making your client feel trapped.

12:00 pm


Vito Peleg: Atarim

How to Deliver Website Projects Without Client Delays

Web designers agree that if they had to build a basic biz website on their own, having all that they need, would take between 3-5 days.

BUT as soon as a client gets in the picture, the same website becomes a 4-6 weeks project.

Why is the same process prolonged by 740%(???), how can we complete the project in a more reasonable time?

Join me as we explore the reasons and the solution to drop your project completion time by weeks - Increasing profits client satisfaction substantially.


Chris Badgett: LifterLMS

Scale-up Revenue in any Business with Courses and Memberships

Have a product or service that is performing well, but not sure how to scale or add more value?

Adding a course to your offering may be the solution to help you reach that next level.

Courses can help will sales, support, customer success, or you can scale your knowledge DIY style.

Join me to learn how you can easily leverage eLearning to scale your business.

1:00 pm


Robert Jacobi: Cloudways

10 Questions to ask your host before you commit!

Hosting has moved beyond just chips, RAM, storage, and bandwidth. Everyone expects a fast site with 100% uptime. What do you need to know now? Join for the 10 questions – and more importantly 10 answers – to get the best hosting for your needs.


Michael Short: GoWP

Grow your agency by outsourcing content-creation!

The #1 hurdle for agencies to scale is people. You can only take on so much work as one person, or a small group of people.

So how do you take on more projects without burning out?

Join me to learn how you can effectively outsource your content-creation while keeping margins high!

2:00 pm


Mark Westguard: WSForm

Creating User-Friendly and High-Converting Forms

We can't collect data without forms. They are the primary tool to generate leads, sales, and build the lists of pretty much every company.

If your forms are not user-friendly, responsive and accessible on a variety of devices, you could be losing out.

Learn how WSForm helps you design and build not only forms, but applications that leaved the end user feeling satisfied, not frustrated.


Bridget Willard: Launch With Words

Is Your Agency Taking Advantage of the Client SEO Budget?

Take content writing out of the client’s hands by adding content to the SEO budget. Instead of a one-and-done mentality, create an annual contract, charge maintenance fees, and keep the client happy.

A website that isn’t living and changing isn’t as effective in the rankings.

In this talk, I’ll cover some strategies that I learned from working in advertising and franchise development and help you apply them to your small business website clients.

3:00 pm


Colin Longworth: WooNinja

Groundhogg Experts Breakout Session

Got questions? Our Groundhogg experts have answers! Groundhogg day was packed with tons on information and ideas... it can be overwhelming.

Join the Experts Breakout session, ask questions, and get expert advice to narrow your focus and clarify next steps.


Paul Tobey: Training Business Pros

Agency Experts Breakout Session

Need direction, focus, a little help? Your head may now be swarming with ideas and todo items.

Join paul and get top tips from our certified partners and agency experts. Ask questions, get answers, and get Clarity on your next steps towards agency growth.

4:00 pm


Robbie Adair: OSTraining

Start Earning Recurring Revenue with a Membership Site using PMPro and WP

Paid Memberships Pro is one of the top membership plugins for WordPress for a reason! See how quick and easy it is to set up and restrict content throughout your WordPress site. We’ll also talk about some great methods for encouraging sign ups!


Chris Badgett: LifterLMS

How to become a High Value WordPress LMS Agency

You've learned about how to monetize CRM implementation. Now, take the next step in creating your unique agency service offering by adding LMS implementation to your to your resume.

Offer clients more than just a website, offer them a machine that turns their expertise into recurring revenue.

5:00 pm


Adrian Tobey: Groundhogg

Closing Remarks

Ceremonial end to Groundhogg Day. Year in review. Future of the product.

A Full Day of Epic Content to help you Grow!

16 Sessions to choose from. Attend the ones you think will help you move your business forward.

Are 2 sessions happening at the same time and you can’t attend both? Register to receive the recordings!

What are you waiting for?!?

Don’t settle for repeating the same day, or same strategies over, and over, and over again.

Learn something new, try something risky!

Learn how other businesses are creating epic value for not only themselves, but their clients as well.

Will I see you there?


Provide your details to register now! This event is $197 100% free. No payment required.

🔒 Your information is private. No spam.

Got Questions?

Yes, it is. Normally an event with the caliber of speakers we have would run $197 for a ticket.

Watching the recording is just not the same as attending live. We highly recommend joining in real-time so you can participate!

It will be recorded and the sessions will be made available to registrants.

Yes! Participation is one of the principal foundations of successful learning. You are encouraged to participate.

February 2nd, 2022. 9:00 AM EST - 16:00 EST

This event will be hosted on Zoom. Webinar details will be sent out ahead of time.

Sure! Feel you can bring value to the table? Reach out to adrian [at] with your topic.

We’re always open to conversations! Send us a message on live chat or email us at adrian [at]

Share our event with your friends and colleagues. The key to a successful event is bums in seats!

No refunds, because tickets are free!

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