Groundhogg Acquires HollerBox, A Powerful Popup & Lead Generation WordPress Plugin!

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Last week, Groundhogg Inc. finalized a deal to acquire HollerBox, a small WordPress plugin with 6,000 active installs that helps site owners create popups and lead generation forms on their sites.

HollerBox was the project of Scott Bolinger of AppPresser. Scott posted about his interest in selling HollerBox through the Post Status slack, and we reached out within minutes and struck a deal.

I’m super excited to add HollerBox to our expanding lineup of WordPress products. There is a lot of room for growth for HollerBox within the Popup market. The need for a simple, (and Groundhogg friendly), popup system is prevelant, one which caters to DIY business owners and agencies.

Adrian Tobey, Founder @ Groundhogg Inc.

It’s been a year since HollerBox or its premium add-ons received a major update, and under our ownership, we plan to inject new value by heavily investing in the user experience for free and paid users.

In the coming months, we’ll be overhauling the free HollerBox plugin & premium version with an updated UI and competitive features, revising pricing, adding additional plans, improving integrations and compatibility, and creating a better popup experience for HollerBox users.

I am very excited to hand Holler Box off to Adrian and the Groundhogg team. One of the reasons I sold it to them was because I knew they would take good care of the product and the customers. I know they will do right by everyone and continue to provide value for current and future customers.

Scott Bolinger, Founder of HollerBox

HollerBox came at the right time for Groundhogg! As we experience growth in our CRM business, we often receive feature requests for a native popup & lead capture system. HollerBox will fit said need for our customers, and we anticipate that HollerBox customers have a similar need when it comes to CRM.

HollerBox adds immense value to our growing ecosystem of small business and agency-focused Marketing & Sales products including Groundhogg, MailHawk, WP Simple Chat, and FormLift.

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Adrian Tobey

Adrian Tobey

Adrian is the founder and lead developer of Groundhogg. He believes that marketing automation should be simple and accessible so any business can use it to grow.

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