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Split (A/B) Testing

Test different subject lines, content, and flows using our A/B testing feature!

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Test different ideas directly inside your flows. Split contacts between path A and B to compare emails, timing, offers, or entire automation strategies. Groundhogg tracks the results so you can quickly see which variation performs best and optimize your campaigns with confidence.

Features that make business easier

Replace your expensive and broken CRM with one that actually works for less money.

  • Automated Flows

    Automate your sales process and lead contacts through their customer journey.

  • Automated Followup

    Automatically followup with leads after a sales call finishes.

  • Birthday Reminders

    Send birthday reminders to your contacts to spread that little bit of extra love.

  • Cart Abandonment

    Convert more sales by recovering abandoned carts.

  • Conditional Logic

    Create sophisticated automation to tailor the journey to your contacts specific needs.

  • Customer Onboarding

    Increase retention with a proper customer onboarding sequence.

  • Drip Content

    Drip feed content to subscribers over time.

  • Drip Emails

    Send time or date based emails in sequence.

  • Email Threading

    Send follow-up emails as replies to increase engagement.

  • Flow Analytics

    Get a detailed breakdown of what is working well, and what is not working in your flow.

  • Flow Import & Export

    Export your flows and easily port them to other Groundhogg installs.

  • Flow Performance

    Know if your flows are converting and optimize when needed.

  • Flow Templates

    Find effective flows in our template library, or create your own.

  • Form Builder

    Create forms directly in your flows, or integrate with dozens of WordPress form plugins.

  • Generate Reviews

    Send review requests after someone purchases a product or uses a service.

  • Leverage SMS

    Use SMS to reach contacts over multiple channels to nudge them closer to purchase.

  • Login Reminders

    Send a notice to users that have not logged in within a time period.

  • Recurring Emails

    Setup recurring emails to be sent on a regular schedule to specific contact segments.

  • SMS Automation

    Use 2-way SMS to enhance your customer journey.

  • Templates

    Get access to a library of flow templates ready to import and customize.

  • WordPress Post Automation

    Add contacts to a flow whenever a post or custom post type is published.

  • WordPress User Automation

    Move a contact through a flow based on changes to their WordPress user profile.

You can RELAX now, Groundhogg Actually WORKS!

You can unlock Split (A/B) Testing, as well as a suite of many more CRM and marketing automation features that also work (yes, really!) when you sign up!

Pick a plan!
Start a 14 day demo
Groundhogg relaxing at the beach with a drink

Jeffrey Nichols

adPharos
Just getting started but so far the support is amazing.

Melvin Adame

Web Agency
Groundhogg is the best email marketing and CRM tool for WordPress and even better than non WordPress tools.It has so many use cases and so easy to use. I have never experienced any issues with Groundhogg but whenever I have any questions, their customer service is AMAZING.

Chris Badgett

Founder @ LifterLMS
Great team, great product, and works with all the key WordPress tools I’m using. So nice to be able to do broadcast emails, tagging, and marketing automation all from inside my WordPress website.

Matt Fraser

Digital Marketer
Groundhogg is a game changer. Adrian and his team have levelled the playing field when it comes to CRM, email marketing and automation software. I highly recommend Groundhogg to others in the WordPress Community as well as those looking to build marketing funnels.

Bernt Lassen

Coach
Great plugin and fantastic support!

Steve Begg

Consulting
I have been “playing” in the CRM space for sometime. Up until recently I used a cloud based system that cost me >$500 a month. Found Groundhogg, installed it on one site and have decided it is being rolled out across all of my site because it’s amazing. Jump on board, you’ll love it.

Carl Da-Costa-Greaves

Web Agency
Groundhogg is a great platform that can be used to create a really nice, solid marketing automation infrastructure in any business. The support is outstanding and the documentation is great. As an agency user, this gives us everything that we need to provide a full-system solution to our clients.

Soren Jensen

Marketer
Great plugin with tons of options! Great support answers fast, solves issues!

Bela Grundmann

Digital Marketer
Highly recommend Groundhogg!!! I find Groundhogg to be extremely versatile. It’s the perfect choice for businesses of all kinds and industries. So whether you’re a startup or a well-established enterprise, Groundhogg can help you streamline your workflows, boost your sales, and grow your business.

John Howell

Apostolic Marketer
Best in Class! I’ve been using Groundhogg for several years now after switching from a much more expense option. Groundhogg is a fantastic solution for our needs and does everything I would expect from a first class CRM.

Alan Rogers

Customologist
The quality of Support is up there with the best of all the software developers that I’ve come across. I’m really happy I came across and chose Groundhogg to power our CRM.

Heather Stafford

Founder @ GeminiRed Creations
The team is extremely helpful, Adrian sets up an onboarding call with you, and they will install for free on one website. Couldn’t ask for a better experience!
Switched from Mailchimp

Mark Hastings

Founder @ Keep Your Book Open
Bringing our little shop out of the CRM Dark Ages! Groundhogg was the WordPress-based solution that we didn’t know was available. Once we knew it was, we grasped on and haven’t let go.
Switched from Mailchimp

Julie Rennie

Coach
Great support to solve issues! Groundhogg is so simple to use. I like the how to emails you send out. Keep them coming.
Switched from Mailchimp

Michaël Kihl

Web Designer
Very easy to use, and a really great team that offers quality content for free. If you don’t have a CRM yet, Groundhogg will be the best for your WordPress site.
Switched from FluentCRM

John Farrar

SOSApps
Too many business tools scale profit better than they scale value. Groundhogg delivers profitable features without scale sucking the profit out of the growth.
Switched from ActiveCampaign

Colin Longworth

Founder of WooNinja
Integrating Groundhogg with Easy Digital Downloads was a breeze!Groundhogg was incredibly easy to integrate with my EDD storefront. In minutes I had powerful funnels to thank customers for their purchases, seamless broadcasts to update them on new features and rock-solid automations to keep my work day moving.
Switched from ActiveCampaign

Clifton Griffin

Founder of CheckoutWC
Groundhogg is a complete CRM solution and it’s the best possible CRM for integrating with WordPress! If you’re worried about running your own CRM – don’t be. Groundhogg is a painless and has great support.
Switched from ActiveCampaign

Eric Noden

Musician
Groundhogg is an incredible piece of software. The support and development are both top notch. This software makes it possible to create a customized CRM tool within WordPress .This can replace expensive SAS tools like Active Campaign, Infusionsoft and Kajabi.
Switched from ActiveCampaign

Jessie Brown

Digital Marketer
This team works really hard on providing an in-depth well-coded product for marketers. They have also a great support team in place. I cannot say enough good about this plugin and team.
Switched from Mailchimp

Victoria Bagnell

Coach
The editor is easy to use. It has similar functionality as MailChimp and the overall cost is so much cheaper. I also like how Groundhogg seems to always be improving their product and working with other companies to offer their customers more ways to expand and grow their business. I am overall very impressed.
Switched from Mailchimp

Devyn Brugge

Digital Marketer
Been using Groundhogg.io on most of my websites and client-sites since November 2019. Having moved from MailChimp and HubSpot, I find that Groundhogg simply provides more for so much less than traditional SaaS-platforms, without skimping on features or performance.
Switched from HubSpot

Christopher Hussey

Digital Marketer
The team behind Groundhogg is truly incredible. They set the standard for support and service to their customers. Honestly, I dont know how they do all they do. I have been using their product for over a year and have received above and beyond support every single time I’ve needed it.
Switched from ActiveCampaign

Craig Grella

Agency
I don’t leave a lot of reviews, but this one is warranted.Groundhogg is a fantastic plugin. It just works. As a CRM, it provides good core functionality. It provides customization. It is extensible enough for my needs, and as an agency, my client needs.I’ve used nearly every cloud CRM on the market. Groundhogg is good enough to be competitive with all these, and for the price, it is an amazing value.
Switched from Mailchimp

Ilya Gurman

Founder @ WpWorld
I normally don’t write reviews, but this one just deserves it. I’ve seen some customer-centric products, but none like this. Incredible functionality, support, efficiency, and most of all – pure understanding of the target audience needs & expectations. I’m a Keap/Infusionsoft user, and Groundhogg provides almost the same functionality, with a faster, smoother & a more convenient user experience, for the fraction of the price.
Switched from Keap (Infusionsoft)

Andrew Zimbel

Director of Sales & Marketing @ Higgins Event Rentals
Groundhogg works really well. It is straightforward and intuitive in its setup. I recommend it.
Switched from Keap (Infusionsoft)

Gerrit Jessen

Founder @ InKontaktbringer
The Support is brilliant and the tool is magnifique. Was using Klick-Tipp, ActiveCampaign and FluentCRM. Groundhogg haas all i need and is very progessive with new features and quality releases.
Switched from ActiveCampaign

Michael Montefusco

CEO @ Fitness Marketing Machine
An Absolute No Brainer! Groundhogg is FAR superior to ActiveCampaign. It has more variability, customization and saves me a ton of $$$.
Switched from ActiveCampaign

Christine Otten

Web Designer
Exceptional product and support. I have several clients using Groundhogg, it is definitely a game-changer. The support team always goes above and beyond.
Switched from Constant Contact

Oliver Fritsch

Founder @ Denkzeuge
We switched from Zoho to Groundhogg and never looked back. Much better price-value ratio, very friendly and helpful support, open for new feature requests.
Switched from Zoho

Derek Ashauer

CEO @ WP Sunshine
High quality in every way! I’m no longer worried about rising costs every few months as I grow my list and the integrations within the WordPress world make me feel more confident I am maximizing my efforts.
Switched from ActiveCampaign

Douglas Campbell

WellStar360
My businesses do not really need a complicated and expensive CRM. Groundhogg is the perfect solution for helping me manage members’ experience and scale my membership platforms.
Switched from Keap (Infusionsoft)

Erik Ingvoldstad

CEO @ Acoustic
Groundhogg is fully integrated into WordPress rather than a stand-alone CRM, making it easy for designers, developers and regular users to implement and use. Using it with pro features and MailHawk makes for a really simple combo that just works. Love it.
Switched from Zoho