Best in class CRM and Marketing Automation Features

Essential tools for your small business to help you launch, grow, and scale.

Contact Management

Collect, filter, and segment your data to get a better understanding of who’s on your list. Leverage your data to predict or alter buying and engagement habits. Gain a deeper understanding of your ideal customer.

See a historical timeline of all the activity of a contact in the contact record.

Site activity is automatically collected and saved to the contact record for reporting.

Search by any kind of data in your database, and the data of other plugins.

Keep track of a contact's birthday for those important birthday emails.

See data from all your other plugins related to the contact on one screen.

Company Records plus Included in our plus plan

Keep track of companies and related contacts to companies.

Know who your contacts are so you can deliver hyper targeted messaging.

Keep track of your contacts right inside the WordPress admin dashboard.

See and track parent/child relationships for contacts.

Unlimited custom fields to collect the data that's important to you.

Build a custom report dashboard to better understand your audience.

See important data from addons, plugins, and integrations all from the contact record.

Search your contacts with the data from plugin integrations.

Quickly import or export your contacts in a few clicks.

Keep important files close at hand in the contact file box.

Let us worry about compliance, you focus on running your business.

Location and timezone is known automatically so you always call on time.

Keep track of sales conversations and actions in the contact notes.

Related Companies plus Included in our plus plan

Keep track of parent and subsidiary company records.

Use saved searches to keep dynamic lists of your contacts on hand.

Search by any kind of data in your database. The most flexible CRM search available without upgrading to enterprise level software.

Give staff members limited access to their own contacts in the admin.

Segment contacts with tags, or by search using search filters.

Keep track of important todo items with tasks!

Sales Automation

Use proven sales tools to help turn leads into cash flow. Never let potential business slip through the cracks. Create bookings, manage your pipeline, collect payments, and more.

Booking Calendar plus Included in our plus plan

Have leads book with you automatically and sync with your Google calendar.

Content Restriction plus Included in our plus plan

Restrict content on your site to people that match specific criteria.

Know who's ready to buy by setting up custom activity tracking rules.

See recent contact activity, recommendations, notifications, deals, tasks, and more at a glance!

Sales Pipeline plus Included in our plus plan

Keep track of all the deals in your pipeline. You can even track multiple pipelines.

Personalize your WordPress site with replacement codes to give subscribers a superior browsing experience.

Social Proof plus Included in our plus plan

Show proof that you're killing it by displaying sales and activity history on your site.

Email Marketing

Groundhogg’s easy email marketing features enable you to get quality email content in front of your audience fast, so you’re always top of mind.

Bounce & Complaint Handling pro Included in our pro plan

Bounces and complaints will automatically be flagged and will prevent future emails from sending.

Send large broadcasts in smaller batches to improve deliverability and performance.

Allow subscribers to browse though previous broadcast emails you've sent.

Tailor messaging based on whether a contact matches specified criteria.

Personalize your emails to increase engagement with your subscribers.

Import custom HTML email templates from 3rd party editors.

Create emails using our blazing fast block editor!

Send time or date based emails in sequence.

Insert posts and custom post types dynamically into your email templates.

Speed up your workflow by personalizing the editor to your brand.

Let your entire list know about your sales or upcoming event!

Email Countdown Timers plus Included in our plus plan

Improve click through rates with FOMO inducing, eye catching countdown timers in your emails!

Detailed metrics of opens, clicks, and conversions.

Import and export your email templates.

Email Threading pro Included in our pro plan

Send follow-up emails as replies to increase engagement.

You never have to write a alternate plain-text email ever again!

Recurring Emails basic Included in our basic plan

Setup recurring emails to be sent on a regular schedule to specific contact segments.

Setup automated emails for holidays, birthdays, and sales teams.

Use basic WordPress shortcodes in your emails.

Use MailHawk, SendGrid, AWS, Elastic Email, or any other SMTP service of your choice.

Know how and why your contacts are unsubscribing from your list.

Easily add UTM parameters to all links in your emails.

Marketing Automation

Spend more time working ON your business and less time IN it by replacing menial tasks with automation. Create funnels and workflows to deliver content, nurture leads, and convert sales without ever getting involved.

Automatically followup with leads after a sales call finishes.

Automate your sales process and lead contacts through their customer journey.

Birthday Reminders plus Included in our plus plan

Send birthday reminders to your contacts to spread that little bit of extra love.

Cart Abandonment pro Included in our pro plan

Convert more sales by recovering abandoned carts.

Conditional Logic pro Included in our pro plan

Create sophisticated automation to tailor the journey to your contacts specific needs.

Increase retention with a proper customer onboarding sequence.

Drip feed content to subscribers over time.

Send time or date based emails in sequence.

Email Threading pro Included in our pro plan

Send follow-up emails as replies to increase engagement.

Create forms directly in your funnels, or integrate with dozens of WordPress form plugins.

Get a detailed breakdown of what is working well, and what is not working in your funnel.

Export your funnels and easily port them to other Groundhogg installs.

Know if your funnels are converting and optimize when needed.

Find effective funnels in our template library, or create your own.

Send review requests after someone purchases a product or uses a service.

Leverage SMS pro Included in our pro plan

Use SMS to reach contacts over multiple channels to nudge them closer to purchase.

Login Reminders basic Included in our basic plan

Send a notice to users that have not logged in within a time period.

Recurring Emails basic Included in our basic plan

Setup recurring emails to be sent on a regular schedule to specific contact segments.

Use 2-way SMS to enhance your customer journey.

Get access to a library of funnel templates ready to import and customize.

Add contacts to a funnel whenever a post or custom post type is published.

Move a contact through a funnel based on changes to their WordPress user profile.

ANALYTICS

Groundhogg makes analyzing your results easier than any other tool. Know exactly how your funnels and emails are performing at a glance. Get unparalleled insights about your contacts.

Your weekly and monthly performance sent directly to your inbox.

Know who your contacts are so you can deliver hyper targeted messaging.

Ecommerce Impact pro Included in our pro plan

See how your marketing is impacting your store's sales.

Detailed metrics of opens, clicks, and conversions.

Keep the pulse on how your forms are performing.

Know if your funnels are converting and optimize when needed.

Know how and why your contacts are unsubscribing from your list.

INTEGRATIONS

Groundhogg centralizes your data from multiple plugins into a single contact record. Not only does this make your data more accessible, it makes it actionable. Start funnels, send emails, update custom fields based on changes in other plugins.

AffiliateWP pro Included in our pro plan

Sync your affiliate list with the CRM. Launch funnels based on affiliate events.

Amazon Web Services pro Included in our pro plan

Send emails and SMS messages through SES and SNS.

BuddyBoss pro Included in our pro plan

Sync your members with your CRM and add contacts to funnels from community events.

Contact Form 7 plus Included in our plus plan

Create contacts and start funnels from Contact Form 7 submissions.

Divi plus Included in our plus plan

Create contacts and apply tags from Divi optin modules.

Easy Digital Downloads pro Included in our pro plan

Sync your customers with the CRM and send emails after store events.

Elastic Email pro Included in our pro plan

Send marketing and transactional emails through Elastic Email.

Elementor Forms plus Included in our plus plan

Submissions from elementor forms get added as contacts in Groundhogg.

Correlate sales and other metrics to email and funnel performance.

Filter contacts by data in other plugins like sales history or membership status.

Fluent Forms plus Included in our plus plan

Add contacts and start funnels from Fluent submissions.

Formidable Forms plus Included in our plus plan

Create contacts and start automation from Formidable submissions.

Forminator plus Included in our plus plan

Create contacts and start automation from Forminator submissions.

GiveWP pro Included in our pro plan

Sync and search donors through the CRM and send emails after a new donation.

Gravity Forms plus Included in our plus plan

Generate leads and contacts from Gravity Forms submissions.

LearnDash pro Included in our pro plan

Segment your students and send drip emails after they enroll in a course.

LifterLMS pro Included in our pro plan

Sync and segment students with the CRM and send emails after a course is completed.

Send marketing and transactional emails with the MailHawk SMTP service.

View data about a contact from other plugins in one screen.

MemberPress pro Included in our pro plan

Sync your MemberPress members with yoru CRM and marketing.

Ninja Forms plus Included in our plus plan

Capture Ninja Forms submissions in Groundhogg and launch funnels.

SendGrid pro Included in our pro plan

Send emails through the SendGrid API. Receive webhook bounce notifications.

TutorLMS pro Included in our pro plan

Apply tags based on course enrollment and lesson completion.

Twilio pro Included in our pro plan

Send SMS through the Twilio API service.

weForms plus Included in our plus plan

Create contacts and send emails from weForms submissions.

WooCommerce pro Included in our pro plan

Sync customers with the CRM and run automation based on store events.

WP Forms plus Included in our plus plan

Create contacts and launch funnels from WP Forms submissions.

WP Simple Pay pro Included in our pro plan

Send followup emails after a new order on your website.

Zapier basic Included in our basic plan

Send webhooks or receive webhooks from Zapier.

ZeroBounce pro Included in our pro plan

Validate new and existing subscribers for cleaner lists and better deliverability.

DEVELOPER TOOLS

Groundhogg is built with developers in mind. Hooks, filters, webhooks, and a REST API give you the tools to turn our incredible software into your extraordinary CRM.

Add your own UI components, or run scripts when something happens.

Create your own extensions with actions, benchmarks, search filters and more.

Custom Funnel Steps basic Included in our basic plan

Integrate directly into the funnel builder with little code!

Receive Webhooks basic Included in our basic plan

Map responses from outgoing or incoming webhooks to contact fields. You would typically need Zapier or another plugin for this kind of feature.

Our robust API enables you to create apps, scripts, and more!

Send Webhooks basic Included in our basic plan

Send outgoing webhooks to third parties and map the response to the contact record.

Create your own template library and syndicate it to your customers.

Rebrand Groundhogg as your own CRM for your customers.

Run admin tasks and generate fake data using the WP-CLI.