Demo
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Switch and Save! Get Flat-Rate Pricing for CRM

We’ll never charge you more for additional contacts, users, flows, or email sends. Pricing is based on features, not usage or growth.

Try Groundhogg Risk-Free!

Thousands of businesses use Groundhogg to help launch their flow, grow their list and scale their business in 30 countries, so we know you’ll love it too!

But in the unlikely event that Groundhogg just isn’t for you, let us know and we’ll give you a full refund within the first 14 days of your purchase.

Adrian of Groundhogg

Adrian Tobey
Founder

Agency

For use in multiple projects or large organizations

$100 /mo

Billed annually

SIGN UP NOW
Suitible for…
    Agencies
    Developers
    Franchises
Everything in Pro, and:
    White Label Branding
    Use on up to 25 sites!
    All Integrations
    All Add-ons
    Use for clients!
Popular

Pro

Everything you need to maximize results, and more!

$50 /mo

Billed annually

SIGN UP NOW
Suitable for…
    Ecommerce
    Marketing teams
    Nonprofits
Everything in Plus, and:
    Use on up to 5 Sites
    SMTP Integrations
    SMS Integrations
    Ecommerce Integrations
    Membership Integrations
    Conditional Logic

Plus

Level up your sales and email marketing.

$40 /mo

Billed annually

SIGN UP NOW
Suitable for…
    Professionals
    Solopreneurs
    Start-ups
Everything in Basic, and:
    Use on up to 3 sites!
    Form Plugin Integrations
    Sales Add-ons
    CRM Add-ons
    Marketing Add-ons

Basic

The essentials every business needs.

$20 /mo

Billed annually

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Suitable for
    Publishers
    Brick & Mortar
    Blogs & Brochure Sites
The core essentials:
    Premium support
    Use on 1 site
    Basic Add-ons
    Premium Flow Steps
    Superlinks

Compare Plans ↓

All Groundhogg paid plans include…

Unlimited contacts

Regardless of your list size, we’ll never charge you more for more contacts.

14-day money-back guarantee

Not happy within 14 days? We’ll give you a full refund, no questions asked.

Installation service

We’ll install Groundhogg on your site for you and install your addons

Support

We’ll help you solve technical issues, conflicts, and implementation problems.

Onboarding Call

Have a chat with a Groundhogg product expert to set you on the best path.

Unlimited contacts, one price

Other platforms charge a “success tax” so they can charge you more as your business grows. We don’t do that! Our pricing is feature based. Meaning we charge a flat rate for access to more features, but do not charge you based on your success!

How is this possible? As open source software you own all your own data, so we only charge for the software licensing fee and for technical support.

Pick a plan
GroundHogg logo
$50/m
500 Contacts
$50/m
1,000 Contacts
$50/m
5,000 Contacts
$50/m
10,000 Contacts
$50/m
25,000 Contacts
$50/m
50,000 Contacts
$50/m
50,000+ Contacts
Mailchimp
$20/m
500 Contacts
$45/m
1,000 Contacts
$100/m
5,000 Contacts
$135/m
10,000 Contacts
$310/m
25,000 Contacts
$450/m
50,000 Contacts
$630/m
50,000+ Contacts
HighLevel
$297/m
500 Contacts
$297/m
1,000 Contacts
$297/m
5,000 Contacts
$297/m
10,000 Contacts
$297/m
25,000 Contacts
$297/m
50,000 Contacts
$297/m
50,000+ Contacts
ActiveCampaign
$392/m
500 Contacts
$392/m
1,000 Contacts
$538/m
5,000 Contacts
$722/m
10,000 Contacts
$1012/m
25,000 Contacts
$1392/m
50,000 Contacts
Sales
50,000+ Contacts
HubSpot
$1325/m
500 Contacts
$1325/m
1,000 Contacts
$1550/m
5,000 Contacts
$1775/m
10,000 Contacts
$2427/m
25,000 Contacts
$3393/m
50,000 Contacts
Sales
50,000+ Contacts

We make switching easy!

Our white glove installation service will help you get started faster than any other CRM. We will migrate your contacts, install all the plugins, and connect your integrations.

We will ensure your site is performing as expected so you can spend more time marketing and less time on setup.

Pick a plan to get started!

Pick a planDEMO FIRST
Burning castle

Love for Groundhogg!

Our customers have tried tools like ActiveCampaign, Drip, Convertkit, Infusionsoft, MailChimp and many more! Here’s why they decided to become happy customers with Groundhogg.

“Groundhogg is the basis for everything in my course.”

Samantha’s equestrian education business was struggling to produce results while wrestling other plugins and fees.

Then she found Groundhogg! Samantha was able to replace her LMS with Groundhogg’s content-restriction feature and is now communicating with her remote audience through SMS.

“Groundhogg is Just so intuitive for us.”

Kris’ agency was spending thousands on HubPsot and struggling to get client implementations off the ground quickly.

After switching to Groundhogg, client projects started getting launched within days instead of weeks.

“I Love Having Everything In One Easy-To-Use Tool”

Garry not only thinks Groundhogg is much easier to use but he also loves the fact that he can build things without having to log in and out of different tools all the time.

Garry had a lot of campaigns in Infusionsoft but in his words: “Switching was pretty easy and I can save thousands a year in subscription fees”.

Jeffrey Nichols

adPharos
Just getting started but so far the support is amazing.

Melvin Adame

Web Agency
Groundhogg is the best email marketing and CRM tool for WordPress and even better than non WordPress tools. It has so many use cases and so easy to use. I have never experienced any issues with Groundhogg but whenever I have any questions, their customer service is AMAZING.

Chris Badgett

Founder @ LifterLMS
Great team, great product, and works with all the key WordPress tools I’m using. So nice to be able to do broadcast emails, tagging, and marketing automation all from inside my WordPress website.

Matt Fraser

Digital Marketer
Groundhogg is a game changer. Adrian and his team have levelled the playing field when it comes to CRM, email marketing and automation software. I highly recommend Groundhogg to others in the WordPress Community as well as those looking to build marketing funnels.

Bernt Lassen

Coach
Great plugin and fantastic support!

Steve Begg

Consulting
I have been “playing” in the CRM space for sometime. Up until recently I used a cloud based system that cost me >$500 a month. Found Groundhogg, installed it on one site and have decided it is being rolled out across all of my site because it’s amazing. Jump on board, you’ll love it.

Carl Da-Costa-Greaves

Web Agency
Groundhogg is a great platform that can be used to create a really nice, solid marketing automation infrastructure in any business. The support is outstanding and the documentation is great. As an agency user, this gives us everything that we need to provide a full-system solution to our clients.

Soren Jensen

Marketer
Great plugin with tons of options! Great support answers fast, solves issues!

Bela Grundmann

Digital Marketer
Highly recommend Groundhogg!!! I find Groundhogg to be extremely versatile. It’s the perfect choice for businesses of all kinds and industries. So whether you’re a startup or a well-established enterprise, Groundhogg can help you streamline your workflows, boost your sales, and grow your business.

John Howell

Apostolic Marketer
Best in Class! I’ve been using Groundhogg for several years now after switching from a much more expense option. Groundhogg is a fantastic solution for our needs and does everything I would expect from a first class CRM.

Alan Rogers

Customologist
The quality of Support is up there with the best of all the software developers that I’ve come across. I’m really happy I came across and chose Groundhogg to power our CRM.

Heather Stafford

Founder @ GeminiRed Creations
The team is extremely helpful, Adrian sets up an onboarding call with you, and they will install for free on one website. Couldn’t ask for a better experience!
Switched from Mailchimp

Mark Hastings

Founder @ Keep Your Book Open
Bringing our little shop out of the CRM Dark Ages! Groundhogg was the WordPress-based solution that we didn’t know was available. Once we knew it was, we grasped on and haven’t let go.
Switched from Mailchimp

Julie Rennie

Coach
Great support to solve issues! Groundhogg is so simple to use. I like the how to emails you send out. Keep them coming.
Switched from Mailchimp

Michaël Kihl

Web Designer
Very easy to use, and a really great team that offers quality content for free. If you don’t have a CRM yet, Groundhogg will be the best for your WordPress site.
Switched from FluentCRM

John Farrar

SOSApps
Too many business tools scale profit better than they scale value. Groundhogg delivers profitable features without scale sucking the profit out of the growth.
Switched from ActiveCampaign

Colin Longworth

Founder of WooNinja
Integrating Groundhogg with Easy Digital Downloads was a breeze! Groundhogg was incredibly easy to integrate with my EDD storefront. In minutes I had powerful funnels to thank customers for their purchases, seamless broadcasts to update them on new features and rock-solid automations to keep my work day moving.
Switched from ActiveCampaign

Clifton Griffin

Founder of CheckoutWC
Groundhogg is a complete CRM solution and it’s the best possible CRM for integrating with WordPress! If you’re worried about running your own CRM – don’t be. Groundhogg is a painless and has great support.
Switched from ActiveCampaign

Eric Noden

Musician
Groundhogg is an incredible piece of software. The support and development are both top notch. This software makes it possible to create a customized CRM tool within WordPress .This can replace expensive SAS tools like Active Campaign, Infusionsoft and Kajabi.
Switched from ActiveCampaign

Jessie Brown

Digital Marketer
This team works really hard on providing an in-depth well-coded product for marketers. They have also a great support team in place. I cannot say enough good about this plugin and team.
Switched from Mailchimp

Victoria Bagnell

Coach
The editor is easy to use. It has similar functionality as MailChimp and the overall cost is so much cheaper. I also like how Groundhogg seems to always be improving their product and working with other companies to offer their customers more ways to expand and grow their business. I am overall very impressed.
Switched from Mailchimp

Devyn Brugge

Digital Marketer
Been using Groundhogg.io on most of my websites and client-sites since November 2019. Having moved from MailChimp and HubSpot, I find that Groundhogg simply provides more for so much less than traditional SaaS-platforms, without skimping on features or performance.
Switched from HubSpot

Christopher Hussey

Digital Marketer
The team behind Groundhogg is truly incredible. They set the standard for support and service to their customers. Honestly, I dont know how they do all they do. I have been using their product for over a year and have received above and beyond support every single time I’ve needed it.
Switched from ActiveCampaign

Craig Grella

Agency
I don’t leave a lot of reviews, but this one is warranted. Groundhogg is a fantastic plugin. It just works. As a CRM, it provides good core functionality. It provides customization. It is extensible enough for my needs, and as an agency, my client needs. I’ve used nearly every cloud CRM on the market. Groundhogg is good enough to be competitive with all these, and for the price, it is an amazing value.
Switched from Mailchimp

Ilya Gurman

Founder @ WpWorld
I normally don’t write reviews, but this one just deserves it. I’ve seen some customer-centric products, but none like this. Incredible functionality, support, efficiency, and most of all – pure understanding of the target audience needs & expectations. I’m a Keap/Infusionsoft user, and Groundhogg provides almost the same functionality, with a faster, smoother & a more convenient user experience, for the fraction of the price.
Switched from Keap (Infusionsoft)

Andrew Zimbel

Director of Sales & Marketing @ Higgins Event Rentals
Groundhogg works really well. It is straightforward and intuitive in its setup. I recommend it.
Switched from Keap (Infusionsoft)

Gerrit Jessen

Founder @ InKontaktbringer
The Support is brilliant and the tool is magnifique. Was using Klick-Tipp, ActiveCampaign and FluentCRM. Groundhogg haas all i need and is very progessive with new features and quality releases.
Switched from ActiveCampaign

Michael Montefusco

CEO @ Fitness Marketing Machine
An Absolute No Brainer! Groundhogg is FAR superior to ActiveCampaign. It has more variability, customization and saves me a ton of $$$.
Switched from ActiveCampaign

Christine Otten

Web Designer
Exceptional product and support. I have several clients using Groundhogg, it is definitely a game-changer. The support team always goes above and beyond.
Switched from Constant Contact

Oliver Fritsch

Founder @ Denkzeuge
We switched from Zoho to Groundhogg and never looked back. Much better price-value ratio, very friendly and helpful support, open for new feature requests.
Switched from Zoho

Derek Ashauer

CEO @ WP Sunshine
High quality in every way! I’m no longer worried about rising costs every few months as I grow my list and the integrations within the WordPress world make me feel more confident I am maximizing my efforts.
Switched from ActiveCampaign

Douglas Campbell

WellStar360
My businesses do not really need a complicated and expensive CRM. Groundhogg is the perfect solution for helping me manage members’ experience and scale my membership platforms.
Switched from Keap (Infusionsoft)

Erik Ingvoldstad

CEO @ Acoustic
Groundhogg is fully integrated into WordPress rather than a stand-alone CRM, making it easy for designers, developers and regular users to implement and use. Using it with pro features and MailHawk makes for a really simple combo that just works. Love it.
Switched from Zoho

Compare Plans

Not sure which plan is right for you?

CRM

Agency

Pro

Plus

Basic

Activity Timeline
✅
✅
✅
✅
Activity Tracking
✅
✅
✅
✅
Advanced Search Filtering
✅
✅
✅
✅
Birthdays
✅
✅
✅
✅
Centralized Contact Record
✅
✅
✅
✅
Company Records
✅
✅
✅
❌
Contact Demographics
✅
✅
✅
✅
Contact Management
✅
✅
✅
✅
Contact Relationships
✅
✅
✅
✅
Custom Fields
✅
✅
✅
✅
Custom Reports
✅
✅
✅
✅
Deep Data Cards
✅
✅
❌
❌
Deep Data Search
✅
✅
❌
❌
Easy Import & Export
✅
✅
✅
✅
File box
✅
✅
✅
✅
GDPR Compliant
✅
✅
✅
✅
Geolocation
✅
✅
✅
✅
Notes
✅
✅
✅
✅
Related Companies
✅
✅
✅
❌
Saved Searches (Lists/Segments)
✅
✅
✅
✅
Search Filters
✅
✅
✅
✅
Staff Permissions
✅
✅
✅
✅
Tags & Segmentation
✅
✅
✅
✅
Tasks
✅
✅
✅
✅

Sales

Agency

Pro

Plus

Basic

Booking Calendar
✅
✅
✅
❌
Content Restriction
✅
✅
✅
❌
Lead Scoring
✅
✅
✅
❌
Personalized Dashboard
✅
✅
✅
✅
Sales Pipeline
✅
✅
✅
❌
Site Personalization
✅
✅
✅
✅
Social Proof
✅
✅
✅
❌

Marketing Automation

Agency

Pro

Plus

Basic

Automated Flows
✅
✅
✅
✅
Automated Followup
✅
✅
✅
✅
Birthday Reminders
✅
✅
✅
❌
Cart Abandonment
✅
✅
❌
❌
Conditional Logic
✅
✅
❌
❌
Customer Onboarding
✅
✅
✅
✅
Drip Content
✅
✅
✅
✅
Drip Emails
✅
✅
✅
✅
Email Threading
✅
✅
❌
❌
Flow Analytics
✅
✅
✅
✅
Flow Import & Export
✅
✅
✅
✅
Flow Performance
✅
✅
✅
✅
Flow Templates
✅
✅
✅
✅
Form Builder
✅
✅
✅
✅
Generate Reviews
✅
✅
✅
✅
Leverage SMS
✅
✅
❌
❌
Login Reminders
✅
✅
✅
✅
Recurring Emails
✅
✅
✅
✅
SMS Automation
✅
✅
❌
❌
Templates
✅
✅
✅
✅
WordPress Post Automation
✅
✅
✅
✅
WordPress User Automation
✅
✅
✅
✅

Integrations

Agency

Pro

Plus

Basic

AffiliateWP
✅
✅
❌
❌
Amazon Web Services
✅
✅
❌
❌
BuddyBoss
✅
✅
❌
❌
Contact Form 7
✅
✅
✅
❌
Divi
✅
✅
✅
❌
Easy Digital Downloads
✅
✅
❌
❌
Elastic Email
✅
✅
❌
❌
Elementor Forms
✅
✅
✅
❌
Enhanced Analytics
✅
✅
❌
❌
Enhanced Search
✅
✅
❌
❌
Fluent Forms
✅
✅
✅
❌
Formidable Forms
✅
✅
✅
❌
Forminator
✅
✅
✅
❌
GiveWP
✅
✅
❌
❌
Gravity Forms
✅
✅
✅
❌
LearnDash
✅
✅
❌
❌
LifterLMS
✅
✅
❌
❌
MailHawk
✅
✅
✅
✅
Many Plugins, One Screen
✅
✅
❌
❌
MemberPress
✅
✅
❌
❌
Ninja Forms
✅
✅
✅
❌
SendGrid
✅
✅
❌
❌
TutorLMS
✅
✅
❌
❌
Twilio
✅
✅
❌
❌
weForms
✅
✅
✅
❌
WooCommerce
✅
✅
❌
❌
WP Forms
✅
✅
✅
❌
WP Simple Pay
✅
✅
❌
❌
Zapier
✅
✅
✅
✅
ZeroBounce
✅
✅
❌
❌

Email Marketing

Agency

Pro

Plus

Basic

Bounce & Complaint Handling
✅
✅
❌
❌
Broadcast Batch Sending
✅
✅
✅
✅
Campaign Archives
✅
✅
✅
✅
Conditional Content
✅
✅
✅
✅
Content Personalization
✅
✅
✅
✅
Custom HTML Templates
✅
✅
✅
✅
Drag and Drop Email Editor
✅
✅
✅
✅
Drip Emails
✅
✅
✅
✅
Dynamic WordPress Content
✅
✅
✅
✅
Editor Customization
✅
✅
✅
✅
Email Broadcasts
✅
✅
✅
✅
Email Countdown Timers
✅
✅
✅
❌
Email Engagement Reports
✅
✅
✅
✅
Email Import & Export
✅
✅
✅
✅
Email Threading
✅
✅
❌
❌
Plain Text Emails
✅
✅
✅
✅
Recurring Emails
✅
✅
✅
✅
Scheduled Emails
✅
✅
✅
✅
Shortcode Support
✅
✅
✅
✅
SMTP Integrations
✅
✅
❌
❌
Unsubscribe Reason Reporting
✅
✅
✅
✅
UTM Parameters
✅
✅
✅
✅

Developer Tools

Agency

Pro

Plus

Basic

100s of Hooks & Filters
✅
✅
✅
✅
Create Extensions
✅
✅
✅
✅
Custom Flow Steps
✅
✅
✅
✅
Receive Webhooks
✅
✅
✅
✅
Rest API
✅
✅
✅
✅
Send Webhooks
✅
✅
✅
✅
Templates Libraries
✅
❌
❌
❌
White Label
✅
❌
❌
❌
WP-CLI Support
✅
✅
✅
✅

Questions we get asked a lot

Skeptical business owners and marketers sometimes ask these questions before switching to Groundhogg.

Is Groundhogg too good to be true?

We get that Groundhogg sounds too good to be true… BUT, we are the whole package. We’re for real. Groundhogg is simple to get started with, and sophisticated enough to grow with. Your price will never increase, and you can have as many contacts as you want. No hidden setup fees, no gotchas.

Will my price ever increase?

No, your price will be the same forever, even if we increase our prices in the future! We believe in grandfathering, so when you lock in, you lock in. You price will stay the same as long as you continuously renew your license.

Does Groundhogg track any of my customers' data?

No, the Groundhogg plugin is 100% self-hosted. Groundhogg the company (or anyone else) will never know your contacts’ information. Most Groundhogg users use the plugin completely anonymously.

What's required to use Groundhogg?

Groundhogg can be installed on almost any self-hosted WordPress site. All you need to be able to do is install the WordPress plugin and you’re good to go. There are no minimum hosting requirements, but decent hosting (more than $10/mo) is recommended.

Do you offer monthly billing?

No. Why? For many reasons. Mainly, because monthly payments attract more tire kickers and eat up a lot of our time and support resources.

Will Groundhogg slow down my site?

Nope! Groundhogg is an incredibly lightweight plugin. We use custom tables to minimize the impact on other plugins or core WordPress, and we follow all WordPress best practices and coding standards. As long as you have semi-decent hosting, Groundhogg will never be the cause of a slow site.

Can I get a refund?

Yes, we have a 14-day no questions asked money back guarantee. Please see our refund policy for more details.

Is Groundhogg CAN-SPAM/CASL/GDPR compliant?

Yes, Groundhogg provides specialized settings that an be enable or disable at your pleasure to remain compliant with all CAN-SPAM/CASL/GDPR legislation.

Can I upgrade to a better plan later?

Certainly! You can quickly and easily upgrade for a pro-rated cost at any time by clicking on the upgrade link in your account menu, choosing your new plan, and following the instructions on the screen.

What payment methods do you accept?

We accept all major credit cards, VISA debit, and PayPal. We use Stripe to process all credit card transactions to ensure your data is secure. We do not store any credit card information locally, nor will we have access to your full card details.

START SENDING TODAY!

Sign up now and you can be communicating with your customers as soon as today!

Pick a plan to get started!

Pick a planDEMO FIRST