We are excited to announce the second annual Groundhogg Day, taking place on February 2, 2023.
Since starting Groundhogg, our sole aim has been to equip small business owners and agencies with better, accessible tools and strategies that make it simple to launch, grow, and scale their businesses.
This year, we are making the ultimate pun, and taking the next step forward in providing epic value for small businesses and agencies by hosting a full-day training event.
We’ve rounded up a super panel of experts in the Creator Economy, Agency Building, Marketing and Sales, Customer Experience Optimization, and more!
Here are just some of our amazing speakers that you’ll be able to learn from:
James Welbes: Apex Branding & Design
I started building websites when I was 12. I started a business in 2016 called Cedar Rapids Web Design and later rebranded it to Apex Branding & Design.
I’m married with two daughters. I enjoy a good cigar, woodworking and soccer (which is the only exercise I get).
What you’ll learn: Great Marketers are full of BS (Brand Strategy)
Branding is one of the least quantifiable, measurable aspects of your business, yet it’s arguably one of the most important. In this presentation, James will walk you through branding, why it’s important, and how to start a conversation with clients.
Kurt von Ahnen: Mañana No Mas!
Kurt von Ahnen is an eLearning and Membership professional working in the WordPress space after a career as a Corporate Training Manager.
Working directly with companies like LifterLMS, Kurt is able to support his own clients while assisting other Agencies in finding success within the eLearning space.
What you’ll learn: Business Growth Through Action
Based on the book Action Leadership From the Edge, author Kurt von Ahnen discusses the benefits of increasing our influence through action, and embracing our natural roles of leadership.
EJ Brown: FastSpring
Former UI/UX specialist turned content marketer with experience in the nonprofit, commercial, and municipal sectors. As a marketer, I’ve worked with SaaS companies and digital marketing agencies that serve sales and marketing teams, the translation and localization industry, home service industries, eCommerce companies, and more. I currently work as the Senior Content Strategist for FastSpring, a payment platform for global SaaS and software companies, and I freelance on the side.
What you’ll learn: How to Stand Out in an Inbox with Long-Form Newsletters
Newsletters are the new publication of choice for many consumers. I’ve had great success with long-form newsletters. One newsletter I started for an online magazine in 2021 resulted in a 60%+ open rate. In less than a year, the long-form newsletter I helped create for FastSpring has led to new sales opportunities in the six figures.
In this presentation, you will learn:
– How to choose newsletter topics and streamline the process by using the same content in a newsletter and on a company blog
– How to foster engagement and choose relevant CTAs that match a company’s goals
– Tips on branding a long-form newsletter, such as whether it’s better to send it out from a specific person or the company name, etc