Dissect your customer journey with Groundhogg’s new page tracking!

The latest Groundhogg update brings improved page tracking, enabling business owners to follow their customers’ journeys through the site and knowing which pages they visit in real-time.

How it works!

Whenever a visitor comes to your site, if they do not already have the Groundhogg tracking cookie from previously signing up, Groundhogg will store the timestamps and pages they visited in a cookie.

If they sign up through any form in Groundhogg, calendar, form integration, e-commerce system, or account creation form, their page visit history will be saved in Groundhogg for later auditing.

If they already had a tracking cookie, possibly from previously signing up, or clicking a tracking link in an email, their page visit history will be tracked in real-time.

Where can I see this?

In the contact record, you will see a new info box on the right side called Page Visits. It’s categorized by day and you can see the timestamp of each visit to each page.

Can I filter contacts based on their page visit history?

YES! There is a new Page Visits filter under the activity category for the search filters. You can filter all-time history or time range based. This way if you want to send an email to people who visited your pricing page in the last 7 days and give them a deal, you could!

Won’t tracking this data bloat my database?

We’ve thought of this! Page visit information becomes less and less useful over time, so Groundhogg gives you the option to automatically delete old page tracking data to maintain a small database and avoid storing useless data.

Is this feature GDPR friendly?

We thought of this too! The latest version of Groundhogg also incorporates improve cookie consent compliance! No tracking will occur until the user has accepted cookies. There is built-in support or the CookieYes plugin and you can also define your own consent cookie settings in the Groundhogg compliance settings.

Picture of Adrian Tobey

Adrian Tobey

Adrian is the founder and lead developer of Groundhogg. He believes that marketing automation should be simple and accessible so any business can use it to grow.

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