Get excited for Groundhogg 2.5! And where’s 3.0?

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It’s been a little over 5 months since we promised Groundhogg 3.0, which was our promise to revolutionize self-hosted CRM and marketing automation for WordPress. 

Everyone’s been quite anxious to see progress and a concrete release date, so let me lay down some context and provide some insight into where our team is at.

Groundhogg 3.0 will make doing business easier, but it’s not ready yet and has a ways to go before it can be released.

In the meantime, we’ve been secretly working on Groundhogg 2.5! Because we know you want results now, and you can’t wait much longer.

What’s Groundhogg 2.5 all about? 

One of the things that I haven’t enjoyed recently is telling customers they have to wait for a feature that will only come in 3.0. It’s taking a while to get there, which means the wait for results is longer. This isn’t in line with Groundhogg’s promise of, “results, fast.” So we made a call, and now you don’t have to wait anymore!

We’re cracking down on our top feature requests and making them happen now, before 3.0. Our mission is to provide you with the features that are going to enable you to conduct business online the way you want to!

Here’s what we’ve been working on in Groundhogg 2.5.

  • UI and UX updates across the board 
  • Product management & billing cycles in Really Simple Payments
  • Invoices and Payment requests with Really Simple Payments
  • Charge for appointments with Really Simple Payments
  • Pipeline deals integrated with Really Simple Payments
  • Automatic RSS email broadcasts.

In the UX/UI category, we’re pulling a few concepts out of 3.0 and putting them into work now.

  • Contextual guides in the funnel flow
  • Auto-generated step names
  • Undo/Redo states in funnels
  • Improved publish cycle, make changes without them going live until you hit update, all changes are autosaved!
  • Improved timer settings, form builder, and more.

Here’s a peak! (Not just a design this time, this works!)

We also making improvements to contact searching with a much better dynamic filters editor with multiple filter types!

While it’s not 3.0, it’s pretty close, and it will help you get better results faster. Plus, no breaking changes! That should mean that anyone with custom steps should be able to use this update without having to make any changes to their code.

Let’s talk about 3.0…

What we’ve accomplished on Groundhogg 3.0 so far.

We’ve made massive progress…

  • Brand new Restful API (already released)
  • Gutenberg powered email editor
  • Improved reporting dashboard
  • Incredibly efficient ReactJS infrastructure
  • And more…

But here’s the thing…

3.0 is not so straightforward.

3.0 is not as straightforward to build as I had originally imagined it would be. In many cases, we are completely redesigning fundamental aspects of how Groundhogg works, and that means breaking changes. 

For many reasons, it’s difficult to release a product with breaking changes because that would cause many of our 40+ extensions to no longer work, third-party integrations to fail, and countless other custom solutions built on top of Groundhogg to stop working.

Before building a new feature, or redesigning an existing feature, we have to create a migration path so that we can ensure the way we are building the feature will encompass anything that’s already been built by you with Groundhogg, like funnels, emails, forms, etc. This takes time, more time than anticipated, and is the main reason why my release date projections were way off. I’m very sorry about that. Lesson learned!

What we don’t want to do is release 3.0 prematurely and have things break.  That would be a disaster for our customers. We need to build a flawless update path so that anything you’ve built so far will continue to work flawlessly in Groundhogg 3.0. It’s taking a bit more time than anticipated, but we want it as close to perfect as possible.

We’re building in ReactJS, and it’s not easy.

I’m confident in ReactJS’s ability to make development easier for future versions of Groundhogg. It will enable us to create even more amazing features, faster. That is why we’re building 3.0 in ReactJS. 

The problem is great WordPress ReactJS developers are few and far between. We were lucky to be able to attract and add 2 very seasoned ReactJS devs to the team.

Plus, there’s a big learning curve, Groundhogg is not a simple product. We find that we’re doing a lot of research just to make a few changes at a time. We’re taking our time to do it right so that we can make the best CRM and Marketing automation product even better.

So when is the release date for 3.0?

At this point, it’s hard to say. We’ve made significant progress in the core plugin. However, there are still core features which need to be built and dozens of extensions and plugins which need compatibility updates.

We’re continuing to work on it feverishly, but we’re also going to make sure that our existing versions of tools get the love that they need to make getting results with Groundhogg easier, which adds time to the overall project.

I guess what I’m trying to say is, I don’t know when it will be ready.  My hope is soon, but it could take a while. We want to give you a superior product. In addition to that, we want the video tutorials, documentation, and product pages all to be ready for you as well. 

We don’t think you should wait indefinitely for all the epic features to become available, so we’re changing our approach.

Our new(ish) approach!

Our approach has always been to build what will make getting results easier, but that’s been made more difficult by our dogmatic focus on 3.0 in the past year.

So, from now on we’re going to be re-assigning half the team to prioritize feature requests and core improvements that will have a big impact now, and working on 3.0 the rest of the time. So half the team will always be working on 3.0, and the rest of the team working on new features and improvements.

This means 3.0 will take longer, but it also means you’ll get results faster!

The only thing that matters for us, is that you get the features that you want asap. We hope you’ll love Groundhogg 2.5 as we continue to work feverishly on 3.0!  

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Adrian Tobey

Adrian Tobey

Adrian is the founder and lead developer of Groundhogg. He believes that marketing automation should be simple and accessible so any business can use it to grow.

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